{"product_id":"sienna-ultra-soft-plush-oversized-hoodie","title":"SIENNA | ULTRA-SOFT PLUSH OVERSIZED HOODIE","description":"\u003ch2\u003eSIENNA | The Plush Hoodie Archive\u003c\/h2\u003e\n\u003cp\u003eCloud weight. Oversized sanctuary. The season's most enveloping entry in plush sleepwear loungewear.\u003c\/p\u003e\n\u003cp\u003eThe SIENNA is a study in Ultimate Comfort. Built on an ultra-soft plush foundation with a generous oversized silhouette, this hoodie delivers a cosy, all-day-ready presence with a signature \"Plush-Drape\" recovery. It is the Luvru comfort icon — the piece you reach for first and wear all day without apology, calibrated from XS to XL.\u003c\/p\u003e\n\u003ch3\u003eThe Editorial Edit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Ultra-Soft Plush Matrix:\u003c\/strong\u003e A premium plush surface engineered for a cloud-like, tactile finish — delivering exceptional softness and warmth that only gets better with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOversized-Volume Architecture:\u003c\/strong\u003e A deliberately generous frame designed to envelop the body in comfort — providing maximum ease and a relaxed, cocooning presence for home and beyond.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHood-Warmth Gallery:\u003c\/strong\u003e A deep, structured hood calibrated to wrap the head and shoulders — providing an immediate sense of warmth and security for cold mornings and lazy evenings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuvru Pocket-Utility Narrative:\u003c\/strong\u003e A front kangaroo pocket embedded into the plush shell for a clean, functional utility — perfect for hands, phone or just resting in comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e The Plush Hoodie Archive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAesthetic:\u003c\/strong\u003e Ultra-Cosy Lounge \/ Luvru Editorial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Oversized Relaxed Silhouette\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Full-Length Plush Calibration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern:\u003c\/strong\u003e Solid Plush \/ Cloud-Soft Finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize Archive:\u003c\/strong\u003e XS to XL 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