Luvru Fashion — Autumn/Winter Editorial 2026
There is a hoodie in everyone's wardrobe that has survived everything. The move to a new city. The relationship that didn't work out. The three consecutive winters where you told yourself you'd buy something better and didn't. It's faded in exactly the right places, soft in a way that only time creates, and you reach for it without thinking.
This season, we're not trying to replace that hoodie. We're trying to give you ten more reasons to have one.
The Luvru hoodie collection was built around a single question: what does a woman actually want from a sweatshirt in 2026? The answers were more interesting than expected. She wants weight without bulk. Personality without costume. Something she can wear to the supermarket and to dinner and not feel like she changed her mind halfway through the day.
These ten pieces are our answer to that.
VIENNA | DACHSHUND EMBROIDERED LUXE HOODIE
€45,50
Start here if you believe that clothing should have a point of view.
Vienna is embroidered with a dachshund — and that detail is not accidental. It's a statement about the kind of woman who wears it: one who takes her style seriously enough to not take it too seriously. The embroidery is precise, the fabric luxe, and the result is a hoodie that people will ask about. You'll enjoy not explaining it.
Pair it with wide-leg trousers and clean trainers for the kind of effortless look that takes exactly no effort at all.
— Dachshund embroidery, luxe fabric, statement casual piece
COCO | RELAXED PULLOVER HOODIE
€38,99
If Vienna is the hoodie with a personality, Coco is the one with a philosophy.
Relaxed in cut, honest in intention, and entirely without agenda. This is the hoodie you wear when you want to feel like yourself — not a version of yourself that's trying to impress anyone. The kind of piece that photographs well precisely because it's not trying to. Available in the kind of neutral that works with everything you already own.
— Relaxed pullover cut, versatile colourway, effortless everyday wear
VALERIE | RETRO JACQUARD OVERSIZED SWEATER
€38,90
Jacquard is a word that gets used more than it gets understood.
What it means in practice: a fabric where the pattern is woven in rather than printed on. It means the design doesn't fade, doesn't crack, doesn't peel. Valerie uses a retro jacquard in an oversized silhouette that references the nineties without being nostalgic about it. Wear it over a slip dress or with straight-leg jeans. Either way it looks intentional.
— Retro jacquard weave, oversized silhouette, nineties-inspired
CLOUD | THICK OVERSIZED SWEATER
€44,95
Some pieces exist purely to make you feel better about being inside.
Cloud is one of them. A thick oversized sweater in the kind of fabric that makes the decision to stay home feel like the right one. It's the piece you wear on Sunday mornings when the weather outside is making its case for staying in, and you agree completely. Functional comfort elevated to the point where it becomes a style choice.
— Thick oversized construction, maximum comfort, cosy-luxury aesthetic
SEOUL | LETTER PRINT FLEECE
€39,95
Korean street style has spent the last decade being the most interesting thing happening in casual fashion — and Seoul borrows from it without apology.
A letter print fleece that carries the energy of a Seoul side street: graphic, considered, and entirely confident in what it is. The kind of hoodie that makes a simple jeans-and-trainers combination feel like an actual outfit. If you've ever looked at street style photography and wondered how people make casual look so deliberate — this is how.
— Letter print detail, Korean streetwear aesthetic, graphic casual
DRIFT | LOOSE SPORTS FLEECE
€44,95
The line between sportswear and streetwear dissolved sometime around 2019 and nobody has missed it since.
Drift lives in that dissolved space — a loose sports fleece that works as well on the way to the gym as it does on the way to a café afterwards. The silhouette is generous without being shapeless, the fabric moves without restricting, and the overall effect is someone who has her life organised enough to look this relaxed.
— Loose sports silhouette, fleece construction, gym-to-street versatility
AMELIE | CHERUB EMBLEM HOODIE
€37,87
Cherubs have been appearing on everything from Renaissance ceilings to contemporary streetwear for five hundred years, which suggests they know something about longevity that the rest of fashion doesn't.
Amélie wears one as an emblem — a single motif on a relaxed hoodie that turns an everyday silhouette into something with a little more history behind it. The kind of detail that rewards closer attention. Wear it with straight-leg jeans and let the emblem do the rest.
— Cherub emblem detail, relaxed hoodie silhouette, art-inspired casual
MAXI | OVERSIZED CASUAL FLEECE
€44,95
There is an argument to be made that the oversized fleece is the most honest garment in contemporary fashion.
It makes no promises it can't keep. It doesn't claim to be more than it is. It's warm, it's generous, it's comfortable in a way that doesn't require justification. Maxi is the best version of that garment — oversized without being sloppy, casual without being careless. The piece you reach for when you want to feel looked-after without looking like you needed it.
— Oversized casual silhouette, fleece construction, honest comfort
HANA | RETRO JAPANESE PULLOVER
€39,95
Japanese aesthetics have a word — ma — for the meaningful use of empty space. Hana applies it to knitwear.
A retro Japanese pullover that uses restraint as its primary design principle: clean lines, considered placement, and the kind of quiet confidence that doesn't need to explain itself. If Vienna is the hoodie that starts conversations, Hana is the one that makes people lean in to look closer. Both are valid. Both are necessary.
— Retro Japanese aesthetic, restrained design, quiet statement piece
NOIR | ESSENTIAL STREETWEAR HOODIE
€31,50
The edit closes where every wardrobe should start: with a black hoodie that does exactly what it says.
Noir is the essential — the piece that makes everything else in your wardrobe work harder. It goes under jackets, over slip dresses, with jeans on every day of the week. At €31,50 it's the most accessible piece in this edit and the one most likely to become the hoodie that survives everything. The one you reach for without thinking. The one that stays.
— Essential black hoodie, streetwear silhouette, wardrobe foundation piece
What Makes a Hoodie Worth Keeping
We've been thinking about this question since we built the collection.
The answer isn't fabric weight, though that matters. It isn't the print or the embroidery or the cut, though those matter too. The answer is simpler: a hoodie is worth keeping when it makes you feel like yourself. When you reach for it not because it's there but because you want it specifically. When it survives three winters and still looks like a choice rather than a default.
Every piece in the Luvru hoodie collection was chosen with that standard in mind. Not what looks good on a product page — what feels right on a Tuesday morning in November when the weather has opinions and you have places to be.
The Full Hoodies Collection
Ten pieces, ten different answers to the same question. The full Luvru hoodie collection spans 44 styles — graphic prints, embroidered details, oversized fleeces, and essential basics — each one chosen because it earns its place.
Why Luvru Fashion
We curate hoodies the same way we curate everything else: with the question of whether we'd actually wear it. Our hoodie collection starts at €31,50 and reaches €45,50. Every piece ships across all EU countries with a 14-day return policy and secure checkout.
- ✓ Ships to all EU countries
- ✓ 14-day returns
- ✓ Secure checkout
- ✓ Curated for real wardrobes, not product pages
Shop the full Hoodies collection →
Luvru Fashion — Contemporary European style, curated for the modern woman.